Hatch Communications
Hatch Communications
Hatch Communications
Whisky glass
WIP logo

Whisky Investment Partners

Equipped with an excellent client case study, we wanted to amplify this success story by spreading the word about how lucrative whisky investment can be. As a result, we created a highly newsworthy case study press release, combined with professional photo and video assets.
Whisky glass
WIP logo

Whisky Investment Partners

Equipped with an excellent client case study, we wanted to amplify this success story by spreading the word about how lucrative whisky investment can be. As a result, we created a highly newsworthy case study press release, combined with professional photo and video assets.

The
Brief

Secure national positive news coverage and features for Whisky Investment Partners (WIP) In key media titles, with a focus on a customer case study which highlights how lucrative whisky cask investment can be.

 

Whisky Investment

The
Solution

/ PR

/ FOOD & BEVERAGE

We conducted a full Interview with the case study subject, Roger, which was then used to draft a strong press release ready to outreach to national titles and broadcast (TV and Radio).

This was also combined with a full production shoot to get professional stills and videos of Roger for use when pitching. This was maximised by taking place in multiple different locations and with various key personnel in order to gain assets for potential future releases.

When pitching, we had regular liaison with personal finance journalists at all of our key media titles to ensure we were front of mind for all reviews, comment and interview opportunities. After liaising with the personal finance editor at The Times, we secured an exclusive interview in The Times’ Sunday edition.

Ahead of any interviews with journalists and radio producers, we briefed both Roger and WIP to ensure they were fully prepared to speak confidently and include key messaging.

The assets continued to be used for months afterwards in regular reactive outreach in response to the news agenda and key trends.

Meaningful Measurement

As an investment-focused brand, our target was personal finance editors and radio producers in order to appeal to the target consumer.

Whisky background

17 total

pieces of coverage across print, online and broadcast

Coverage highlights including

The Times (Exclusive), Yahoo, The Mirror, Express, MSN, Luxury Lifestyle, among other regional and broadcast pieces

Combined reach

of over 2.2 million

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