Hatch Communications
Hatch Communications
Hatch Communications
Uni homes
Uni homes logo

Uni Homes

UniHomes Creative Press Office
Uni homes
Uni homes logo

Uni Homes

UniHomes Creative Press Office

The
Brief

UniHomes had had negative experiences with their previous two PR agencies, but they recognised the importance of the activity and wanted Hatch to recover the situation

We were tasked with gaining coverage that not only increased brand awareness amongst their target audience, but also building relevant links to support their SEO performance

Uni homes room

The
Solution

/ PR

/ DIGITAL PR

Our strategy was to run an ‘always on’ press office that acted reactively to trending topics and comment or data opportunities

This is supported by regular creative campaigns of a bigger nature, that can be anything from large data pieces to video content or even experientials

While PR is our focus, all activity is designed to be integrated across social media and other available marketing channels

Meaningful Measurement

Along with our core key publications covering student news, lifestyle and national and regionals, Hatch also compiled a Link gap ‘wish list’, made up of titles UniHomes didn’t currently have links for but competitors did. Two of the publications from the link gap ‘wish list’ secured in the first month

Uni homes

11

linking pieces of content in month 1

Coverage highlights include

MSN, Yahoo, Chronicle Live, Property Reporter

Average DA of domains

62

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