UniHomes had had negative experiences with their previous two PR agencies, but they recognised the importance of the activity and wanted Hatch to recover the situation
We were tasked with gaining coverage that not only increased brand awareness amongst their target audience, but also building relevant links to support their SEO performance
/ PR
/ DIGITAL PR
Our strategy was to run an ‘always on’ press office that acted reactively to trending topics and comment or data opportunities
This is supported by regular creative campaigns of a bigger nature, that can be anything from large data pieces to video content or even experientials
While PR is our focus, all activity is designed to be integrated across social media and other available marketing channels
Along with our core key publications covering student news, lifestyle and national and regionals, Hatch also compiled a Link gap ‘wish list’, made up of titles UniHomes didn’t currently have links for but competitors did. Two of the publications from the link gap ‘wish list’ secured in the first month
linking pieces of content in month 1
MSN, Yahoo, Chronicle Live, Property Reporter
62
Related Case Studies
PR
PR // CONTENT