The
Brief

Hatch were tasked with creating as much noise around the ballot launch as possible to raise awareness, as well as converting that awareness into ballot applications.

Any activity needed to target two distinct audiences; core Rugby League fans, existing fans of the sports and followers of the domestic game, and big eventers, people who seek out unique experiences and attend big sporting occasions.

The
Solution

/ SOCIAL

/ CONTENT

Announce the ballot launch with an emotive video to galvanize both audiences and raise awareness of the ballot.

Follow up with a series of educational content on the ballot process which were also shared by RLWC2021 partners to reinforce messaging and provide third-party endorsement.

Work with host towns and cities to create a series of content that lit up key landmarks in purple to announce the ballot opening.

Paid promotion to increase reach and deliver content directly to our audiences.

Community management and social listening to answer fan questions, respond to feedback and engage fans to ensure they had all the information required to enter the ticket ballot.