The
Brief

Hatch were brought on board by The Hundred to help promote and drive sales for the Northern Superchargers team based in Leeds.

As a brand new team, our efforts had to support an overall drive to build a fanbase from scratch.

Throughout the first three seasons of the competition, we have utilised local and regional media, creative content, relevant local partnerships and physical fan experiences to engage with the people we want to hit the most – families, female sports fans and those from diverse ethnic backgrounds.

An indirect KPI was to drive ticket sales for Headingley games, the home of the Northern Superchargers.

The
Solution

/ PR

/ ACTIVATION

/ SPORT

Developed an always on strategy to place fixtures in all possible event and ‘what’s on’ listings across regional media

Engaged with key influencers across Yorkshire by sending branded merch boxes and tickets to games

Launched a competition for schools to win a visit from players with the trophy

Held cricket PE lessons at a local schools with Northern Superchargers star players

Utilised access to the trophies by taking them on a tour of Yorkshire family attractions

Managed and launched a mural of Bradford-born Adil Rashid, including interviews with national media

Hosted a Treasure Hunt of 100 cricket balls on Yorkshire Day to tap into local pride and create something they could directly engage with

Partnered with Rola Wala to create a bespoke Supercharged Chicken dish that SOLD OUT

Supported the central PR team with tournament press releases