The
Brief

Create a Tanqueray experience for Diageo markets globally to introduce customers and press to the world of Tanqueray.

Fully immerse guests into an exclusive programme of activities that represent the brand’s ethos and offer a one-of-a-kind experience featuring unique tastings of the product throughout.

The
Solution

/ ACTIVATION

/ FOOD & BEVERAGE

Hatch created a dedicated toolkit with three bespoke packages tailored for different market budgets in the home of Tanqueray – Scotland.

We liaised with local suppliers and the Diageo team on-the-ground to create partnerships with the very best hotels, bars and restaurants for the experience.

Host experience 3-4 times per year for different markets, with a tailored programme featuring tastings, a once-in-a-lifetime experience to the Diageo Archives and Distillery, which aren’t open to the public, and luxury meal experiences and outdoor pursuits.