Sportsbreaks.com tasked Hatch with helping them to reach football fans across the UK and raise awareness of the Premier League Match Break packages, boxing products and more.
Alongside ongoing organic and paid social activity on owned channels, we devised an influencer strategy to reach numerous new audiences and help to spread the word.
Utilising both micro and macro influencers, we collated a group of content creators with established audiences within the team’s fan bases, as well as more widely known influencers who commanded larger more diverse audiences.
We worked with the influencers to offer them free tickets to events in exchange for content creation that included key messaging to raise brand and product awareness, on top of driving traffic back to relevant webpages.
By working with a variety of micro and macro influencers we reached the ‘hardcore’ fanbases for each product, as well as the ‘casual event go-ers’ who love to attend the biggest sporting fixtures in the UK.
Each influencer required no cash fee, only product.
Related Case Studies
PR // DIGITAL PR
PR // ACTIVATION // SPORTS