The
Brief

We took this idea to Sportsbreaks.com as part of digital PR campaign to raise awareness of the brand and their unique offering and to drive quality links back to the website

The
Solution

/ DIGITAL PR

/ PR

To showcase the fantastic range of products and ticket offerings, we launched a competition to appoint an Official ‘Fan Experience Tester’, giving someone the chance to get hired for the Best Job In The World.

The lucky applicant would become a member of the Sportsbreaks.com team, getting the chance to visit some of the biggest sporting events of the year as the official ‘Fan Experience Tester’.

Once selected, the recruit would have a choice of marquee sporting events to attend, as well as helping Sportsbreaks.com ensure they are providing the best experience possible at these once-in-a-lifetime events.

We then pitched this to our media contacts, both in the sports business field, and general sporting and lifestyle consumer titles.