Launch new Roomzzz Aparthotel in Manchester Corn Exchange.
Use creative PR, local partnerships and influencer relations to build awareness ahead of the opening, and continue to drive momentum around the new sites once opened.
/ PR
/ Social Media
/ Content
/ Activation
Hatch invited 15 lifestyle, family and travel influencers to spend an unforgettable weekend at Manchester Corn Exchange.
Each of the influencers was asked a series of questions ahead of the weekend to ensure tailored wants and needs during their stay.
Hatch partnered with local restaurants, museums, tour providers and entertainment venues to maximise engagement opportunities at low cost.
We also created a targeted guest-list and managed invitations and hosting throughout the weekend.
Press office: Implemented a proactive press office to organise reviews, arranging profiling opportunities for key personnel including the General Manager for the site.
Influencers attended
Pieces of content generated (social media posts and blogs)
Combined reach of all influencer coverage
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