The
Brief

Following a rebrand, chocolatey mallow confectioner, Mallow & Marsh, briefed Hatch to create a physical activation that would drive awareness of the new brand, and build on its new campaign, Pauseworthy Pleasure.

To support the roll-out of the new branding, Mallow & Marsh was launching OOH advertising around London, and therefore the physical activation should also be conducted in London to enhance the activity

The
Solution

/ Activation

/ Partnerships

We took to the busy London Waterloo train station for two days, issuing samples to the general public and encouraging passersby to scan our QR code to enter our ‘Pauseworthy Pleasure’ competition – offering the chance to win a £500 Virgin Experience Days voucher.

The activation was so successful that we almost ran out of samples and had to live-time arrange for more samples to be delivered to site, further enhancing KPIs and campaign ROI.