The
Brief

A brand-new way to explore the Yorkshire Coast. Route YC offers six adventure-filled routes giving you hundreds of reasons to visit the Yorkshire Coast and experience it your way!

Hatch has worked in collaboration to create a strong brand presence on and offline that will underpin ongoing PR and launch campaigns with inspiring, authentic creativity whilst acting as their partnering agency to fulfill any content creation requirments.

The
Solution

/ CONTENT

We have played a key part in the launch of Route YC. We have armed them with the tools to build a strong brand from the ground up. Hatch was tasked to create a launch video, press packs, itineraries, and support in the design and build of their landing page.

We worked alongside Route YC to guide them with their tone of voice for internal and extra purposes, ensuring that all communications were consistent from day one. We expanded the brand guidelines and offered our services as a sounding board for every decision made.