The
Brief

Leading local Italian restaurant group, San Carlo, tasked us with announcing the re-opening of its Leeds branch, San Carlo’s Flying Pizza, following a £2 million revamp.

Securing coverage in key regional titles was a number one focus, along with inviting press and influencers down to see the new space.

The
Solution

/ PR

/ Influencer

/ Content

Drafted and pitched two press releases- one on the £2million refurb, another on the ‘first look’- and pitched out to all key regional and business titles.

Organised a hosted table and invited media down to be one of the first to experience the newly reopened restaurant.

Designed and sent out mailers to all those attending on the day.

Arranged competitions with local social platforms including Leeds List, Leeds Plus Social and The Hoot.