Secure regular positive news coverage and features for Remington in key media titles focusing on new releases and hero products, across both haircare and shave & groom ranges.
Worked with the product team to draft news releases about the products for each season (AW20/SS21)
Consistent liaison with the media for key calendar occasions, gifting opportunities, round ups and testing schedules
Media meets and networking along with managing sample requests
Ongoing updates to the media regarding customer review feedback about key products and upcoming deals and discounts
Regular reactive outreach responding to the news agenda and key trends
For every £1 spent, we reach a potential 101,000 people alone. This equates to £10 for every million.
This doesn’t take into context the wider impact in terms of driving traffic to retailers and own website, brand partner channels, influencer reach and PR activations which were amplified across social media and other brand marketing channels.
Pieces of coverage across print, online and broadcast
Media coverage highlights, with Glamour and Esquire being identified as media outlets of key interest at the start of the year
Almost three times the KPI
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