The
Brief

Target core demographic of 16-34 year olds.

Visit three core locations – Belfast, Birmingham and Manchester.

The
Solution

/ ACTIVATION

/ SOCIAL MEDIA

Working with the already established campaign artwork, Hatch developed an integrated approach that involved experiential activity in the three cities and a content rich social media competition.

Entrants were required to upload a selfie and decide whether they were #TeamEagle or #TeamCheetah.

Random entrants were picked to receive a personalised gif – giving bespoke sharable content.

These were hosted on a branded Tumblr page, along with other campaign collateral.

Created huge automated cube which opened every hour to reveal sampling experiential with social activiation. Crystal Maze style ‘grab a ball’ activation.

Snapchat filters were used at events to drive engagement.