Hatch Communications
Hatch Communications
Hatch Communications
release the boost can range
Boost drinks logo

#ReleasetheBoost

To amplify and bring to life on social media and experiential, the brand’s first ever consumer campaign - ‘Release the Boost’.
release the boost can range
Boost drinks logo

#ReleasetheBoost

To amplify and bring to life on social media and experiential, the brand’s first ever consumer campaign - ‘Release the Boost’.

The
Brief

Target core demographic of 16-34 year olds.

Visit three core locations – Belfast, Birmingham and Manchester.

Boost event image

The
Solution

/ ACTIVATION

/ SOCIAL MEDIA

Working with the already established campaign artwork, Hatch developed an integrated approach that involved experiential activity in the three cities and a content rich social media competition.

Entrants were required to upload a selfie and decide whether they were #TeamEagle or #TeamCheetah.

Random entrants were picked to receive a personalised gif – giving bespoke sharable content.

These were hosted on a branded Tumblr page, along with other campaign collateral.

Created huge automated cube which opened every hour to reveal sampling experiential with social activiation. Crystal Maze style ‘grab a ball’ activation.

Snapchat filters were used at events to drive engagement.

Meaningful Measurement

  • Achieved 7,000 entries for #TeamEagle / #TeamCheetah
  • Drove brand advocacy and received over 10,000 visits to the campaign website on Tumblr
release the boost can range

Sampled and engaged

with over 20,000 people at experiential events

9.7 million

people within the core demographic saw the campaign

Over 500,000

video views on our content

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