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Reaching wine fans across the UK through a targeted social media campaign

Errazuriz wanted to raise awareness of a wine promotion in Tesco stores across the UK, through a social media campaign across Instagram and Twitter, incorporating creative assets.

Reaching wine fans across the UK through a targeted social media campaign

Errazuriz wanted to raise awareness of a wine promotion in Tesco stores across the UK, through a social media campaign across Instagram and Twitter, incorporating creative assets.

The
Brief

Errazuriz wine approached Hatch to help raise awareness of their brand, drive traffic e-commerce web pages and encourage consumers to try their wine.

The
Solution

/ SOCIAL

/ CONTENT

Develop a multi-phase paid social strategy across Facebook and Instagram to deliver key messages at the right time.

Create optimised social assets for each ad placement that raise brand awareness and engage consumers.

A/B testing ads to better understand the consumer and their preferences towards copy and creative.

Use learnings from every phase of the campaign to inform the next, continually optimising to ensure the best results were achieved at every stage of the campaign.