Hatch was challenged to launch a creative PR stunt announcing Chiltern Railway’s Charity of the Year, Mind.
Besides announcing Mind as Charity of the Year, the activation aimed to generate national media coverage and promote the mindfulness activities on Chiltern Railway’s services.
/ PR
/ Activation
/ Partnerships
To promote the Chiltern Railway and Mind charity partnership, Hatch launched the UK’s first ever Yoga on a Train.
We conducted a photoshoot onboard the train to launch the “Mindfulness Zone”. We also partnered with the University of Oxford Mindfulness Centre to provide expert commentary and worked with a Yoga Instructor to create a series of train yoga poses, which would form an infographic to accompany media outreach.
PIECES OF COVERAGE, INCLUDING THE METRO, DAILY MAIL ONLINE, THE DAILY STAR AND MAGIC FM
PIECES OF BROADCAST COVERAGE, INCLUDING HEART, BBC RADIO CORNWALL
TOTAL AUDIENCE REACH
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