Purr & Mutt launched in 2020 and had grown from organic social media engagement and PPC
Hatch were tasked with launching press office PR activity and influencer engagement
The aim was to build brand and product awareness, drive traffic to site and support SEO strategy
/ DIGITAL PR
‘Always on’ press office activity focused on product placement – especially ahead of Christmas
Research-led news generation to drive brand-led PR coverage
Identify and engage with relevant and valuable influencers for gifting
Identify and engage with relevant and valuable journalists for gifting
Target websites that have authority and are relevant to build links on in support of SEO
We needed to drive as much relevant coverage as possible while also ensuring links were included to support product awareness and the wider SEO performance. Alongside relevancy and DA, followed links, conversions and keyword ranking positions were also tracked
pieces of content in relevant publications and influencer social channels within the first 3 month
Daily Express, Independent, Tech Register and Regional Media
Increase in ranking keywords during the 3 month launch period
Related Case Studies
PR // ACTIVATION // SPORT
PR // ACTIVATION // SPONSORSHIP // SPORTS
Leeds
Magellan House, Armouries Way, Leeds LS10 1JE
0113 361 3600 | hello@hatchpr.co.uk
London
79-81 Borough Road, London SE1 1DN
0203 829 8920 | hello@hatchpr.co.uk
