Hatch Communications
Hatch Communications
Hatch Communications
purr &
Purr & Mutt

Purr & Mutt

Supporting a new ecommerce brand with their audience engagement and online performance
purr &
Purr & Mutt

Purr & Mutt

Supporting a new ecommerce brand with their audience engagement and online performance

The
Brief

Purr & Mutt launched in 2020 and had grown from organic social media engagement and PPC

Hatch were tasked with launching press office PR activity and influencer engagement

The aim was to build brand and product awareness, drive traffic to site and support SEO strategy

Purr & mutt portrait

The
Solution

/ DIGITAL PR

‘Always on’ press office activity focused on product placement – especially ahead of Christmas

Research-led news generation to drive brand-led PR coverage

Identify and engage with relevant and valuable influencers for gifting

Identify and engage with relevant and valuable journalists for gifting

Target websites that have authority and are relevant to build links on in support of SEO

Meaningful Measurement

We needed to drive as much relevant coverage as possible while also ensuring links were included to support product awareness and the wider SEO performance. Alongside relevancy and DA, followed links, conversions and keyword ranking positions were also tracked

purr and mutt background

24

pieces of content in relevant publications and influencer social channels within the first 3 month

Coverage highlights include

Daily Express, Independent, Tech Register and Regional Media

180%

Increase in ranking keywords during the 3 month launch period

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