To promote the brand across men’s fitness, sport and lifestyle media.
To bring in sponsorship opportunities.
To launch new products to the market.
To match Maximuscle and My Protein from a PR perspective – PhD didn’t have the budget to compete from a advertising perspective.
Managed to negotiate a two-year sponsorship with Harlequins RUFC.
Successfully launched the VMX2 product using the Harlequins partnership as the main driver.
Completed a “Next Level Gym Tour” where over 3,000 people took part in the Altitude Challenge.
Journalist Altitude Challenge was organised with 30 journalists taking part.
Created a “Face of the Ad” promotion with FHM.
PR // ACTIVATION
PR // ACTIVATION // SPORTS