Our brief was to place Northern Monk on the map as an innovative and exciting brand which supports Northern communities.
This included developing a full PR strategy to launch their ‘Ben Nevis’ brew, set to be the most expensive bottle of beer in the UK.
In addition, securing a charity partner was required, with all proceeds from the beer set to be donated.
/ FOOD & BEVERAGE
Reach of Coverage
Pieces across broadcast, national, regional and industry press
raised for the Foundation to date
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