Our brief was to place Northern Monk on the map as an innovative and exciting brand which supports Northern communities.
This included developing a full PR strategy to launch their ‘Ben Nevis’ brew, set to be the most expensive bottle of beer in the UK.
In addition, securing a charity partner was required, with all proceeds from the beer set to be donated.
/ FOOD & BEVERAGE
CONTENT // FOOD & BEVERAGE
PR // FOOD & BEVERAGE