The
Brief

Our brief was to place Northern Monk on the map as an innovative and exciting brand which supports Northern communities.

This included developing a full PR strategy to launch their ‘Ben Nevis’ brew, set to be the most expensive bottle of beer in the UK.

In addition, securing a charity partner was required, with all proceeds from the beer set to be donated.

The
Solution

/ PR

/ FOOD & BEVERAGE

• Launched the For the North Foundation.
• Secured an editorial partnership with LadBible for Ben Nevis.
• Hiked Ben Nevis with LadBible to ensure brand buy-in.
• Videography and photography briefing and management throughout.
• Planning & management of an exclusive press screening.
• Creation of press collateral and sell-in.
• Ongoing press office function.