The
Brief

Activation of the partnership between Boost and LUFC  with a focus on sampling, player and fan activations, engagement with LUFC related media products, social media engagement, retail support and consumer giveaways.

• Raise Awareness
• Elevate brand perception
• Build brand aspiration and reach

The
Solution

/ SOCIAL

/ ACTIVATION

We got Boost fans to step into our branded stand, pre-match, with encouragement from compere and LUTV favourite Rich Williams, asking them to chant “Marching On Together” as loud as possible.

In addition to this, the LUFC fan demographic and high-footfall location by the fanzone provided us with a captive audience and prime sampling opportunity for Boost Sport and Boost Energy.

All of the activity was supported on both Boost’s social channels (promotion across all channels and IG stories for OTD content) and promoted through Rich’s channels (13.4k Twitter followers, 2k Instagram followers)