The
Brief

Leading household appliance brand Russell Hobbs came to us with a brief to launch its most exciting breakfast innovation yet – the Calm Kettle.

Centered all around wellness, Hatch were tasked with launching the brand-new Calm Kettle to consumer media and top-tier influencers, with a core focus on mindfulness and taking a moment of me-time.

The
Solution

/ PR

/ Launch Event

/ Influencers

/ Content

We hosted an exclusive ‘Russell Hobbs Retreat’, inviting leading lifestyle & interior influencers and media to a serene experience at The Mandrake Hotel. Guests enjoyed a three-course dinner and tea-tasting workshop in the evening, followed by breakfast and wellness sessions in the morning.

Each hotel room was equipped with the Calm Kettle and a selection of mindfulness inspired treats, allowing guests to experience the kettle’s features firsthand while enjoying a relaxing stay.