The
Brief

BOX opened its first Sheffield venue, aiming to establish itself as the go-to destination for sports fans, foodies, and nightlife enthusiasts in the region. They enlisted Hatch to drive local awareness, ensuring success across various preview events and a VIP launch party, attracting local media, influencers, and key people from the Sheffield community. We also coordinated an interactive sports activation to engage with the public and drive sign-ups.

The
Solution

/ Press Office

/ Event Coordination

/ Content Creation

/ Influencer Management

Hatch executed a three-pronged campaign blending Press Office, Preview Events, and Activations to ensure BOX’s launch captured the city’s attention. A comprehensive media outreach plan secured coverage in top-tier local publications like The Sheffield Star, Exposed, and Yorkshire Post. Exclusive first looks and influencer-focused cook-offs amplified pre-launch buzz, culminating in a high-energy VIP launch party with a packed venue of 900+ RSVPs. We also further engaged the community by coordinating an interactive sports activation to drive sign-ups to encourage the public to book future visits.