The
Brief

Leeds Bradford Airport appointed Hatch to deliver a strategic consumer PR strategy for their new terminal expansion opening in June 2025.

Key priorities included ensuring a consistent stream of positive news stories relating to the expansion, building anticipation and announcing and managing a busy launch period.

The
Solution

/ PR

/ Activation

We developed a hardworking press office and campaign plan, from highlighting key milestones in the airport’s terminal expansion to developing creative headlines and campaigns to highlight the improvements.

Campaigns developed have highlighted improvements to the seating capacity, new lounges and overall investment in the Airport and region.

From creative activations across Yorkshire and in Leeds city centre, to partnerships with local bars and influencers all the way to the official opening day where we managed a busy media schedule and press office.