The
Brief

To promote their brand refresh which included a new and improved scampi recipe and various retailer promotions, Young’s wanted to change perceptions of scampi away from just “scampi and chips” and to encourage consumers to cook more creatively with scampi, to ultimately appeal to a younger audience.

The
Solution

/ Paid Social

/ Influencer

We partnered with 18 influencers, ranging from mum-influencers to fitness influencers to lifestyle influencers, and commissioned them to each create 2 x recipe reels with Young’s new scampi range.

Alongside sharing these 36 Reels to their own channels, we also developed a sophisticated paid social strategy, including retargeting, across Meta’s channels and TikTok, promoting the retailer offers.