As part of the road to RLWC2021 the tournament marked 500 days to go by announcing the team bases and new identity. Hatch were tasked with devising a creative approach to announcing each team’s host town or city to engage local people and fans of each nations.
There were two key audiences we needed to reach, Core Rugby League fans who are established lovers of the game, and Big Eventers who love to attend the big sports events in the vicinity of our host towns and cities.
/ SOCIAL MEDIA
To mark 500 days to go until The Rugby League World Cup 2021 draws, we achieved significant global reach in broadcast, online and print media, as well as incredibly high volumes of coverage in key regional and national media titles across the UK.
Mentions of the landmark occasion featured in over 340 different media sources across the UK, and other nations such as Australia, New Zealand and Canada, plus many more. The influential campaign had an estimated audience reach of well over 550 million across the globe.
This activation also helped RLWC2021 revamp and grow their social media channels, receiving over 2 million impressions across Facebook, Twitter and Instagram during the campaign. The tournament’s newly released message ‘#PowerOfTogether’ also trended with #RLWC2021 at number six, worldwide on Twitter.
This campaign kick started the beginning of the road to the RLWC2021, helping the tournament send their message of inclusivity to over 550 million people around the world.
PR // ACTIVATION // SPORTS
PR // ACTIVATION // CONTENT // SPORT