In late 2020, Hisense became an Official partner of Leeds United FC.
Our brief was to activate this partnership, ensuring that all relevant rights were maximised, and that we engaged the Leeds United fanbase with the Hisense brand.
Launched a video content series taking fans behind the scenes at Leeds United.
Utilised player appearance alongside social media content rights
Videos included: FIFA 2021 challenge featuring the new Hisense 100” TV, Meet the Kit Man, Washing Machine Challenge, Goalkeeper Analysis and Nutritionist Insight
Press release to announce the partnership and content series
Worked with the Leeds United Foundation to gift products to local charities, driving additional PR coverage
Ran fan engagement activity on the first home game with fans post-COVID by creating a mural outside Elland Road
Due to the pandemic, success focused on digital activation and how we could reach as many fans as possible while everyone was online, while also ensuring we were creating content that resonated with such a passionate fan base.
1.5 MILLION across print & broadcast
video views across Hisense and Leeds United owned social channels
With 72,000 engagements across all videos
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PR // ACTIVATION // SPONSORSHIP // SPORT