The event was held at the glamourous 5* Grosvenor hotel, which provided the perfect premium feel to display the brand-new TV’s and all the latest technology including two huge 100” Laser TV’s.
Hatch was briefed to get as many journalists as possible from across the key sectors, National, Tech and Lifestyle to attend the event and learn all about the upcoming Hisense TV range ahead of launch.
The challenge was that the event was to take place at the start of the year, when journalists are typically taking a rest from social events following such a busy period leading up to Christmas, so we had to make it was worth their time.
Having worked with Hisense for many years, the team have some really strong journalist contacts that we could call upon to attend the event, and everyone was really excited to have an exclusive look of the range and to be chatted through all the latest tech.
With 15 journalists attending in total with titles such as The Daily Express, Hearst and Trusted Reviews, the event was a huge success.
The central London location was also a great draw for journalists and made it easier for everybody who wanted to attend to have a base.
As well as overseeing media invites and liaison, Hatch will be pulling together media materials, managing press requests on the day, sorting travel and specific requests for all the attending guests.
Two members of the Hatch team also attended on the day to ensure our media contacts recceived everything they needed whilst they explored the new range.
It was essential that a range of journalists attended from a range of different publications and sectors to ensure the TV range was covered in both the trade and consumer titles.
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