Hatch Communications
Hatch Communications
Hatch Communications
Hisense tv

Hisense Grosvenor House 2022 TV range showcase

Hatch were on hand to support the Hisense team in launching the 2022 TV ranges to the internal team and the media. The event, that took place at Grosvenor house in central London gave journalists an exclusive look at the upcoming 2022 TV range as well as the opportunity to speak to the Hisense team directly.
Hisense tv

Hisense Grosvenor House 2022 TV range showcase

Hatch were on hand to support the Hisense team in launching the 2022 TV ranges to the internal team and the media. The event, that took place at Grosvenor house in central London gave journalists an exclusive look at the upcoming 2022 TV range as well as the opportunity to speak to the Hisense team directly.

The
Brief

The event was held at the glamourous 5* Grosvenor hotel, which provided the perfect premium feel to display the brand-new TV’s and all the latest technology including two huge 100” Laser TV’s.

Hatch was briefed to get as many journalists as possible from across the key sectors, National, Tech and Lifestyle to attend the event and learn all about the upcoming Hisense TV range ahead of launch.

The challenge was that the event was to take place at the start of the year, when journalists are typically taking a rest from social events following such a busy period leading up to Christmas, so we had to make it was worth their time.

Hisense tv

The
Solution

/ PR

/ ACTiVATION

Having worked with Hisense for many years, the team have some really strong journalist contacts that we could call upon to attend the event, and everyone was really excited to have an exclusive look of the range and to be chatted through all the latest tech.

With 15 journalists attending in total with titles such as The Daily Express, Hearst and Trusted Reviews, the event was a huge success.

The central London location was also a great draw for journalists and made it easier for everybody who wanted to attend to have a base.

As well as overseeing media invites and liaison, Hatch will be pulling together media materials, managing press requests on the day, sorting travel and specific requests for all the attending guests. ​

Two members of the Hatch team also attended on the day to ensure our media contacts recceived  everything they needed whilst they explored the new range.

Meaningful Measurement

It was essential that a range of journalists attended from a range of different publications and sectors to ensure the TV range was covered in both the trade and consumer titles.

15 key journalists

across Tech, Lifestyle and National titles attended

Great face to face

time with journalists particularly after covid

Samples confirmed

on the night for the range to be send out for reviews

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