Get as many cans of Lesser Evil into the hands of the people of Brighton in the build up to Christmas in a fun, quirky and distinctly Mash Gang way, and in the process capture some funny and engaging content for Mash Gang’s TikTok channel.
/ PR
/ Content
/ Activation
We hired our very own Mash Santa with a sack full of gifts and a sleigh full of delicious Mash Gang Lesser Evil beer, along with his punk elves to take to the streets of Brighton handing out samples, asking people what they thought of the beer, and to confess stories that would put them on the naughty list for a chance to win prizes and gifts.
The event was also promoted with media outreach and content captured on the day itself.
Samples Handed Out
Views Across Four TikTok Videos
People Engaged With
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