Promote Visit Birmingham’s sponsorship of Birmingham City FC to showcase the city’s attractions to fans and potential visitors.
Use creative PR and media partnerships to build awareness, generate national coverage, and drive future visits.
/ PR
/ Social
/ Content
/ Activation
Engaged fans directly through creative PR, media partnerships, and experiential activations to highlight everything the city has to offer.
Developed a three-stage media and event plan for Visit Birmingham curry stunt: launch to build initial buzz, pre-event to tease stunts and partnerships, and event to deliver high-profile activations and fan experiences.
Integrated VisitBirmingham.com with Birmingham City FC to showcase the city’s attractions to football fans.
NATIONAL MEDIA HITS WITH STANDOUT COVERAGE IN THE BBC, ITV, SKY SPORTS, SKY SPORTS NEWS AND PREMIER WORLD
COUNTRIES COVERED WITH KEY BIRMINGHAM MESSAGES
MEDIA OPPORTUNITIES TO SEE
FANS DIRECTLY ENGAGED WITH THE CAMPAIGN
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