Royal Westmoreland, a luxury golf and beach resort on Barbados’ prestigious west coast, aimed to establish itself as the premier choice for villa ownership, holiday rentals, and golf experiences.
The challenge was to build sustained awareness among high-value audiences, drive engagement and enquiries, secure credible media and influencer endorsement, and differentiate the resort in a competitive luxury travel market to ultimately increase sales of properties and stays.
/ PR
/ Partnerships
/ Influencer
We delivered a proactive and reactive press office, managing daily media relations and producing regular press releases, features, and news stories.
We hosted travel reviews, highlighted the resort in key travel trends, and developed compelling case studies of buyers and fractional owners.
Trade PR activity and strategic partnerships with luxury brands further amplified visibility, driving engagement, enquiries, and positioning Royal Westmoreland as Barbados’ premier destination for stays and ownership.
pieces of coverage in target media
potential reach
journalists in attendance on press trips
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