The
Brief

To raise awareness of Chill Factore and increase footfall during the summer months, a typically low season for snow sports.

The
Solution

/ PR

/ SOCIAL

2018 saw the UK hit by a heatwave which lasted for weeks, making it harder than ever to attract guests to indoor leisure destinations and put the topic of snow on the agenda

Hatch reactively launched the ‘Canine Chill Zone’ in response to news from the RSPCA reporting a significant rise in call outs to overheated dogs in cars

Chill Factore opened its doors welcoming dogs to cool down in the sub-zero temperatures of the real snow