The
Brief

Launch Candypants debut fashion collection into the UK market, following the success of Candypants Events

Develop a strong influencer following, utilising the Candypants Events Girls to build the brands reputation in the UK market.

The
Solution

/ PR

/ SOCIAL MEDIA

Launch Candypants debut collection into the UK market through hardworking press office for both trade and consumer media.

Co-ordinate a press & influencer trip to Marbella, giving guests the chance to experience the true Candypants lifestyle. Guests in attendance included Fashion Stylist at Fabulous Magazine and leading fashion influencer, Arianna Ajtar.

Create and implement a strong influencer seeding strategy. Build rapports with key influencers and gift them the latest pieces, in return for tagged social media posts and blog posts.

Proactively create news stories and ‘trend-led’ releases from existing assets – ensuring to target key media, stylists and journalists.

Coverage highlights include; The Sun Online, Marie Claire Online and Look Online as well as key trade publications such as Underlines and Lingerie Insight.