Boost Drinks needed a campaign to raise brand and product awareness of the new Boost Mango flavour, to encourage trial amongst existing energy drinkers and product take up amongst Boost Energy drinkers. In addition to creating shareable social content which tied in to brand attributes, we supported with UK-wide sampling activity.
Hinting back to the new, adventurous Mango flavour, the content campaign set out with the aim of being the spark for Boost fans to do all the things they’ve always wanted to do.
We did this by launching a social media competition to help four lucky fans to tick a dream off their bucket list, telling their stories through eye-catching video content on our social channels. The competition entry drive was also supported by DJ Joe Lobel, driving awareness and entries from a wider audience.
We took this one step further by taking the tropics to Covent Garden, sampling over 5k cans across two days, and a futher 384 cans through geo-targeted sampling ads in Leeds, Birmingham and Manchester.
ACTIVATION // SOCIAL