The
Brief

Gambling giant, bet365, asked Hatch to create a physical activation that built on their new brand campaign, Never Ordinary.

Activity needed to be applicable to multiple sports, looking to amplify the experiences of fans and provide positive association with the brand.

Initial activation is to focus on the UK, but be adaptable to US and European markets.

Naturally, all activity had to fit within responsible gambling criteria.

The
Solution

/ Sports

/ Activation

• Created a series of once-in-a-lifetime experiences for fans to win money-can’t-buy experiences
• Our unassuming Ticket office popped up at sporting events across the country offering fans a chance to win a mystery prize
• Hosted by sports influencer, Zac Djellab, for added fan engagement and content exposure
• On-the-spot prizes provide entertainment for all participants, with one lucky sports fan winning the ultimate ‘Never Ordinary’ experience
• Full video production of the Ticket Office experience and the prize winner journey, edited and shared across owned social media channels
• PR support with bespoke press release including imagery and video content