The
Brief

2024’s edition of Cheltenham saw some of the festival’s biggest and best results yet.

As the hype and anticipation was building towards the start date, Hatch was given the task of securing as much coverage as possible for bet365 with the launch of their brand-new supercomputer predictor for the races.

This was alongside some detailed analysis on the high win percentage racers with stars had when it came to Cheltenham and lifting the prestigious Gold Cup.

The
Solution

/ Sport

/ Digital PR

Hatch researched, drafted, and delivered a wide range of coverage across national titles in what was an incredibly competitive market when it came to all things Cheltenham news. This included:

• Creating and designing Bet365 Supercomputer graphics detailing the winners across each day and race.
• Worked with Better Collective to use historic data from previous Cheltenham festivals, spanning back as far as 1998, to measure various ‘winning metrics’ and provide the foundation for multiple news angles and predictions.
• The creative on a graphic that showed the runners with stars and the statistical data that supported their high chance of winning.
• Securing coverage in key target media titles such as talkSPORT, Daily Mirror, Daily Express, Daily Star, The Scottish Sun, The Irish Sun and The Sun.
• Both online and print coverage secured and used included bet365-branded graphics to outshine a page otherwise sponsored by competitor Coral.
• Generated an incredible reach of 321,312,915.