Hatch Communications
Hatch Communications
Hatch Communications
Berrys bracelet
Berrys logo

Berry’s Jewellers OPEIA Collection Launch

Create a launch video to promote the new jewellery collection OPEIA honouring 125 years of Berry’s Jewellers.
Berrys bracelet
Berrys logo

Berry’s Jewellers OPEIA Collection Launch

Create a launch video to promote the new jewellery collection OPEIA honouring 125 years of Berry’s Jewellers.

The
Brief

Interview and incorporate talking heads and GV based footage with the directors and designers of the company to tell the Berry’s story and collection ideas.

The challenges were limited for this video.

The main challenge we as a production team faced was highlighting the beautiful details of the jewellery.

The solution to this problem was that we hired a freelance camera operator in who owned a series of macro lenses and experience in jewellery videos.

The operator brought a series of lighting equipment and knowledge on how to capture the shine of the jewellery and make the light move across the pieces etc.

The final result of the video was fantastic, and the client absolutely loved the final product shots.

We received a lot of thanks and praise for telling the story which they wanted to portray.

in order to sell more products to the audience watching.

Average lenses struggle to focus in on diamonds and their shine, so we needed to create a setup that would capture every detail effectively.

Berrys

The
Solution

/ PR

/ ACTIVATION

/ CONTENT

The solution to this problem was that we hired a freelance camera operator in who owned a series of macro lenses and had experience in jewellery videos.

The operator brought a series of lighting equipment and knowledge on how to capture the shine of the jewellery and make the light move across the pieces etc.

The final result of the video was fantastic, and the client absolutely loved the final product shots.

We received a lot of thanks and praise for telling the story which they wanted to portray.

Meaningful Measurement

The video piece was unveiled at a launch event marked a huge occasion for a nationally-known Yorkshire-based jewellery brand. As well as driving positive media coverage and influencer content, we also supported Berry’s business relationships by entertaining high-profile and long-standing clients. This resulted in sales on the night of the event, as well as fantastic feedback from guests across the board.

Berrys bracelet

12 media and influencer attendees,

including Leeds Guide, Yorkshire Life, BusinessDesk and more.

Jewellery sold at the event

itself led to making over £5,000 in sales

9 pieces of coverage across key regional media,

including Yorkshire Post, Yorkshire Living, Yorkshire Women's Business, Living North, Leeds Guide and more

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