The
Brief

To host an event for key journalists and influencers that ties in the Russell Hobbs 70^th anniversary with the Queen’s Platinum Jubilee celebrations. To celebrate and show the new rebrand of Russell Hobbs and begin sharing the ‘We get life’ campaign to relevant media.

Identify leading interior influencers, and manage an influencer campaign to raise awareness of the ‘We get life’ campaign and the Garden Par-Tea 70^th anniversary celebrations.

We were also tasked with filming the event and creating edits for social media and internal usage.

The
Solution

/ PR

/ ACTIVATION

/ SOCIAL

/ CONTENT

Hatch organised an entire Garden Par-tea event that was hosted at a venue in central London, near Buckingham Palace, the week before the jubilee, to tie in with the Platinum Jubilee celebrations. The Hatch team outreached and organised an afternoon tea-themed spread, cocktails and drinks to be served, garden party themed décor, a live band and caricaturist and garden party themed games to be enjoyed by guests. The Hatch PR team invited key journalists to attend the event in central London.

The 70th Anniversary Garden Par-Tea celebrations made for engaging and entertaining social content. Reaching wider, highly engaged audiences through influencer collaborations and a competition to win a one of a kind trip to London to attend the Garden Par-Tea. Integrated with PR activity, we utilised afternoon tea recipes and expert comment from Diana Mathers to create engaging organic content. The event had a hugely successful turn out of influencers attend with a combined following of 1.6m.