The
Brief

Online betting platform, 888Sport.com, tasked us with running a football focused campaign that would help drive powerful, DA 50+ links back to their website to support their wider SEO activity

With COVID-19 moving football fixtures in the 20/21 season to daily occurrences, we wanted to see what impact this huge variety of kick-off times had on results for each team

The
Solution

/ Digital PR

/ Sports

Conducted in-depth desk research listing every single result for the 20 EPL teams, looking at home v away, kick-off days and times

Identified patterns and angles from the data and produce media collateral to match

Targeted national and regional media with a DA of 50+ with the stats

Set up interviews with ex-players to ensure the press had no choice but to take our story and provide the link