RLWC2021 tasked Hatch with devising and implementing a social and content strategy to raise awareness of their 200 days to go trophies tour and build excitement for the tournament.
The strategy needed to build a narrative around the event and create unique content in every single one of the 18 host towns and cities across England, all whilst driving traffic to a ticketing site.
Hatch worked closely with the RLWC2021 team to build a clear content plan and channel strategy which delivered video and image outputs for every location, factoring in both organic and paid.
Working with high profile individuals like Jason Robinson and Kevin Sinfield, Hatch broadcast Instagram Live videos at key moments to maximise campaign exposure and generate interest in tickets. The team filmed, produced and posted exciting and engaging content across Facebook, Twitter, Instagram, TikTok and LinkedIn, reacting to content opportunities as they arose.
A team of community managers provided around the clock engagement and customer support across social media, with a dedicated studio team liaising with the tour team to edit hi-resolution video content to accompany the content captured on the road.
With awareness, excitement and traffic being the key KPIs, impressions, engagements and link clicks were measured closely throughout the event to understand the impact of the work and allow the team to use real time learnings to constantly improve output.
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