September was the month we’d all been waiting for here at Hatch. After two long years (and a very long delay at Manchester Airport) we finally jetted off on our annual away trip, this time in Budapest for Sparty round two! One dodgy ‘sightseeing’ beer bike around Budapest’s finest wasteland, copious pints, a couple of Ruin Bars and a five hour stint in Sparty water later, we were back in Leeds and ready to crack on for one of our busiest months yet.
It’s been a big one for events in September! Hatch hosted three sold out Leeds Digital Festival events at our office, showcasing our expertise across social, design and digital PR. We headed down to London for the Big Christmas Show with Remington and Russell Hobbs and held some exciting events for new client Vacheron Constantin.
But that’s enough about us! Here’s our top campaign picks for September:
Hummel/Denmark’s Bold Statement
Hummel launched Denmark’s new kit for the Qatar World Cup in a controversial way, stating that they’ve taken all detail out of the kit as they don’t want to be visible and support a tournament that’s cost thousands of people their lives. They launched their third kit on social media commenting that it was ‘black – the colour of mourning’ to further solidify their strong stance. We love a bold statement and Hummel will certainly make a powerful impact with this move!
Virgin Atlantic’s Gender Neutral Uniform Policy
Virgin Atlantic teamed up with Ru Paul Drag Race’s Michelle Visage to launch its diversity campaign. The airline announced that all staff including crew, pilots and ground staff can wear whichever uniform they feel most comfortable in regardless of gender. Virgin said the move was to reflect the diversity of the workforce and reinforce their current campaign to be welcoming and inclusive. We love this step forward for the airline industry!
Smile’s Guerilla Promotion
New horror film Smile went down a guerilla marketing route to promote the film’s release. The campaign went viral after fans at an MLB match were spotted acting a bit strange… The subtly of this campaign made it quite risky but it certainly paid off and proves that sometimes simplicity is key! We love a bit of guerilla marketing done right and this is certainly a prime example that stunts don’t always have to be elaborate or expensive to get the job done.
Do you need help running an eye-catching campaign? Why not drop us a line at hello@hatchpr.co.uk.
