Last week felt like Christmas Day for the Hatch Lifestyle team as we took a first look at the well-awaited Pinterest Predicts Trends Report 2024.
The popular picture-pinning platform has highlighted some of the trends anticipated to take the world by storm in the new year, utilising rising global search trends from its near 500 million users. From beauty and fashion to interiors and travel – this report is essential for any brand planning ahead for 2024.
Forecasting 23 trends in total spanning an array of sectors, the Hatch Lifestyle team has highlighted five of its favourite emerging trends that brands should have on their radar. Let’s dive right in!
Bold in Blue – Ruby, Junior PR Account Manager
“Pinterest is often used as a hotspot for users discovering new looks to try out, alongside finding new products and developing an ultimate beauty regime. 2024 is set to be a year of all things blue, with both millennials and Gen Z throwing it back to the 60s to incorporate everything aquamarine into their modern beauty routines. With searches for ‘aqua make-up look’ up by +100%, beauty brands have the perfect opportunity to capitalise on this trend, from promoting pastel blue eyeshadows to cobalt blue nails.”
Hot Metals – Josee Mallon, Social Media Executive
“Industrial beauty is trending thanks to trailblazers within the beauty industry such as Isamaya French and her namesake brand, Isamaya Beauty – a leader in the beauty revolution that is currently taking place. We can expect to see Gen Zs disrupt hegemonic beauty standards through defiant and unconventional trends such as metal corsets and metallic nails, both of which searches are up for by +35% and +295% respectively.”
Bow Stacking – Alice M, Junior Social Account Manager
“It’s a bow thing and it’s only just getting started! From silky red bows adorning glossy curls over the festive period to dainty necklaces and elevated heels; millennials and Gen Z have gone bow crazy with searches rising by 40% for heels with bows and an incredible rise of 190% for searches of bow outfits.”
Groovy Nuptials – Olivia, Senior PR Account Executive
“When planning to host a celebration, from a big birthday party to a wedding, we all look for inspiration on Pinterest. Going retro is making a comeback, and 70s-inspired weddings are set to be a hot trend in 2024. There’s already a rise in searches by brides in planning looking for inspiration, with 170% increase in searches for groovy weddings and 110% increase in groovy hen party outfits.
“This is the perfect opportunity for any event brands, hospitality brands and smaller independent brands to jump on this trend with any wedding décor and hospitality.”
Make it Big – Beth Horner, PR Account Manager
“We’ve seen statement hair and jewellery going big in 2023 and it’s exciting that this is going to continue. Searches for ‘chunky hoops’ have increased by 45% and searches for ‘sculptural jewellery’ are up by 75% so it will be interesting to see how jewellery brands capitalise on these trends through new product launches. It’s also set to bubble over into hair and beauty trends, so we’ll see big hair, big hoops and bold make-up looks in 2024.
“It’s a great opportunity for beauty, haircare and jewellery brands to jump on this trend and see how they can get on board in 2024.”
And there you have it! Some of Hatch Lifestyle’s favourite trends which we’re sure will take the world by storm in 2024.
If you’re a lifestyle brand looking for ways to capitalise on these trends in the New Year, drop us a message at lifestyle@hatch.group
