October was another jam-packed month for the Hatchlings!
We kicked off the belated Rugby League World Cup 2021 tournament with a bang by hosting live streams with each participating country’s captains and managers. We also launched the Nationwide Building Society x The Diana Award Positive Post Box Campaign, which received sign-ups from over 500 schools and aims to stamp out bullying amongst their collective 120,000 children. In addition, we took part in Power Pitching events for Ellers Farm Distillery, Intercontinental Brands, Russell Hobbs, and Remington ahead of the Christmas Gift Guide season, securing fantastic national coverage across the board. Lastly, we continued driving tourism to the Yorkshire Coast for YCB with a giant trojan horse made out of cardboard – some might even say the ‘giant-est’! Definitely not an attempt for anything.
On the production side of things, highlights included; filming with Gareth Southgate (hallowed be his name) at St George’s Park, filming with ex-Lioness captain Steph Houghton in her hometown, shooting imagery for Puerto des Indias’ freshly launched blackberry flavour, and a thrilling soapbox race on the Yorkshire Coast Bid.
But that’s enough about us, here are some of our favourite campaigns from October:
Morrisons provide free meals to those who ‘Ask For Henry’
With the cost-of-living crisis hitting many people hard this year, we’ve seen many consumer brands attempt to accommodate the growing price-consciousness of UK consumers with various promotional offers and so-called virtue signalling activities. However, it appears that Morrisons cafes have really set the bar, after partnering up with Heinz to offer 160,000 free jacket potato and baked bean meals throughout all 400 Morrisons cafes nationwide this half term. All people need to do is ‘Ask for Henry’, and the supermarket will offer visitors a discreet free lunch if they need it – no questions asked.
If you need a helping hand this half term, from 26th October you can simply ‘ask for Henry’ at your nearest @Morrisons café, and you will be given a free Heinz Beanz meal.
1 meal per person per day, old or young, no questions asked, until stocks last. pic.twitter.com/AJActUeDKZ
— Heinz (@HeinzUK) October 25, 2022
Liz Truss vs. 60p lettuce
I couldn’t not mention this one…it’s safe to say that former Prime Minister, Liz Truss, was known by many and admired by few, so when The Daily Star began a live-streaming stunt to see if Truss could outlast the 10-day shelf-life of a shop-bought lettuce, it was bound to turn heads! Much to the amusement of eager viewers, the lettuce won – providing welcome respite from the bleak and depressing news agenda dominating social media feeds.
Artic Monkeys announce new album with a special Yorkshire twist
To promote their new album ‘The Car’, Sheffield-native band Artic Monkeys, street posters of the album’s cover began appearing across the world, with the name translated for each local audience.
In a nod to their Yorkshire roots, they commissioned a giant billboard specifically for their hometown of Sheffield, featuring a famous Yorkshire colloquialism that I think was a great move to strengthen local affinity without alienating their broader audience.
Nice touch just for #Sheffield.
Ta muchly @ArcticMonkeys 👏 pic.twitter.com/OnddiIDMfZ— Welcome to Sheffield (@VisitSheffield) October 19, 2022
Looking to run an eye-catching campaign? Drop us a line at hello@hatchpr.co.uk to see how we can support your brand.
