It’s been another busy month here at Hatch and we can’t quite believe it’s October already! So, without further ado, we’ve shared some trends, news and campaigns which really stood out for us this month. Enjoy!
News
September saw the start of the 2020 / 21 Premier League following the shortest summer break in it’s history and the positive work from Marcus Rashford continued off the pitch as well as on it, with the 22-year-old creating a Child Food Poverty Task Force getting UK food giants on board such as Aldi, Deliveroo, Sainsbury’s, Waitrose and more.
Following the release of ‘Extinction: The Facts’ David Attenborough’s interview on BBC Breakfast had a powerful ‘don’t waste’ message and children had their chance to put their questions to the natural historian.
Trends
It’s been a month where the briefings from our PM have returned to our screens as more regional and local lockdowns have been put into place. Although these lockdowns are making life trickier for us we know that more time at home has inspired many things this year, including new interests and hobbies, and it seems lockdown has even influenced pet names as it was revealed that people are naming their dogs Zoom and Boris.
On to food and drink. The craze about probiotics and gut health has continued and Salcombe Gin are leading the way in their sector with their new product that uses Kombucha as a liquid botanical, working with two Michelin-starred chef Niall Keating using blood orange kombucha from Whatley Manor.
Campaigns, partnerships, and brand experience
During a time when we’re all missing live events, it’s promising to see that plans have been confirmed in the North to keep live music, entertainment and sport going in future, with supermarket chain The Co-op announcing a 15 year partnership with a Manchester Arena. Co-op Live is to open in 2023 and is set to be one of the most sustainable and responsible arenas in Europe, generating donations to go towards good causes via the Co-op Foundation, as well as the arena supporting Manchester’s zero carbon programme and putting in place a zero food waste initiative to help tackle food poverty!
Over the past 6 months we’ve depended on streaming music and podcasts even more, as seeing artists live hasn’t been possible. Spotify has responded to people’s need to feel connected by launching its ‘Listening Together’ campaign. More than 30,000 people around the world play the same song on Spotify simultaneously and via the campaign microsite, you can see the locations of Spotify users enjoying the same song and the number of miles between them.
Additionally, the ‘Listen Alike’ strand of the campaign enabled Spotify users to see how their music taste compared with celebrities and artists who use the app, including Alicia Keys and Chris Ramsey.
The best of the rest
A few other campaigns that caught our eye in September…
Greggs linked up with Just Eat and Love Island’s Maura Higgins to launch their first ever sausage roll home delivery service. L’Oreal creates Sustainable Packaging Initiatives for Cosmetics. Finally, ‘Make Your Home The Home End’ Coca-Cola campaign saw football ambassadors Harry Kane, Marcus Rashford and Alex Oxlade-Chamberlain surprise fans by turning up on their doorstep.
