Well, not only has March brought daylight back to our lives when waking up in the mornings, but it’s also been a bright month here at Hatch HQ.
The social team started the month off with a ‘roar’ at Yorkshire Wildlife Park, where they delivered some exciting social media training for Artesian Spas. March also saw the production team spending time amongst animals in Scarborough, where they filmed rehabilitated seals being released back into the sea for Yorkshire Coast BID.
Back at Hatch HQ, we officially introduced our in-house studio kitchen and are now welcoming all food and beverage brands to check it out. Watch this space!
To celebrate International Women’s Day, our very own Victoria Tidmarsh, Helen Simpson and Lucie Szalma went behind the mic and shared their thoughts and experiences on what it’s like to be a woman working in the creative communications industry, the importance of substance in IWD campaigns, working in the world of sport, having kids and lots more. If you haven’t already, check out our podcast and take a listen!
It’s also been another fantastic month for award nominations, with Hatch shortlisted in not one, but SIX categories in the PR Moment Awards.
We’re over the moon to be nominated in the Large Agency of the Year, Independent Agency of the Year, Social Campaign, Media Relations Campaign, Integrated Campaign, and finally Culture/Media/Sport Campaign categories.
As you’ve found out, it’s been another action-packed month here at Hatch, but there have also been some brilliant brand campaigns outside the office, so let’s take a look at some of our favourites…
ALDI LAUNCHES ADULT BREAKFAST CLUB
For the first campaign, we loved the use of research and statistics that giant supermarket Aldi used in highlighting the growing issue that millions of parents from lower income families are skipping meals to ensure their children can eat. In response, the brand launched an Adult’s Breakfast Club, donating 10 tonnes of cereal and 5,000 gallons of milk to food banks across the UK ahead of the Easter holiday.
The inspiring initiative has seen Aldi partner with Neighbourly to donate surplus food from their stores and support communities, with the aim to provide breakfast items to vulnerable parents.
The giving back campaign really hits the mark during the current cost of living crisis and is a great example of a brand supporting struggling parents and ensuring everyone has access and the right to food.
FORD MOTOR COMPANY TEAMS UP WITH EUPHORIA STAR SYDNEY SWEENEY
Many people will recognise Sydney Sweeney for her lead role in the HBO series Euphoria, however more recently you may have seen her in the latest Ford commercial for the car brand’s latest ‘Built Ford Proud’ campaign.
The partnership is part of their newest initiative to spotlight Ford drivers and their passions, with the Euphoria star being selected for her passion in restoring vintage Ford vehicles, which she highlights in her TikTok channel Syd’s Garage. The collaboration will see Sweeney host an Auto 101 series on her platform.
This campaign is a great example of a brand using an influencer partnership to its advantage and allowing them to connect and engage with a younger demographic, especially the female audience, all whilst positively spreading awareness of the Ford brand and the causes they stand for.
IKEA REVEALS REALITY OF LIFE FOR HOMELESS FAMILIES
For the final campaign round-up, we really liked this touching campaign by IKEA, who joined forces with Shelter to create ‘Real Life Roomsets’ to raise awareness of homelessness and highlight the cramped and dangerous living conditions for those without a home.
In March, Ikea transformed four of their stores in London, Manchester, Birmingham and Bristol to mirror real life stories of local people struggling to afford housing, and who have been forced into temporary accommodation. The stores showed a stark contrast to the usual spotless showrooms and highlight the concerning living spaces people are enduring as a result of the cost of living crisis.
To support the homelessness issue and the lack of affordable housing, IKEA and Shelter are calling for 90,000 social homes to be built every year by 2030 to tackle the housing emergency. This great campaign really shines a light on the dangerous living conditions homeless people have to endure, and the need for a solution to the current crisis.
Looking to run an eye-catching campaign? Drop us a line at hello@hatch.group to see how we can support your brand.
