As we’ve welcomed in the first few weeks of July, where the British sporting season flourishes, we reflect on June as another successful month for the team at Hatch!
June oversaw some of the warmest days we’ve had so far in the UK, and we kicked off the official start of summer with some of the finest sporting celebrations, Henley Royal Regatta and The Royal Ascot. Of course we saw another wonderful celebratory month of LGBTQ+ filled with festivals and parades. We also saw some rare sights with the Strawberry Moon on June the 3rd!
We’ve also been busy here at Hatch, and here is our June round up edition.
Our team has been busy and are smashing it out of the park with some entertaining shoots with Russell Hobbs and George Foreman, where they went over to Manchester to shoot recipe content; be sure to keep an eye out for this upcoming/developing content.
Bringing another eventful month to a close, we also attended the All in Leeds event on the 29th June and connected with other like-minded agencies and freelancers from the Leeds creative scene.
We obtained some fantastic coverage for The Cocktail Co, where we intrigued readers with the knowledge of how they SHOULD be drinking their pornstar martini’s.
Last but definitely not least, we launched the hugely successful new tasting menu experience, Six by Nico in Leeds, where we invited the city’s finest foodie influencers, journalists and businesses to get a taste of ‘The Chippie’ menu.
But, it’s not all about us after all, so here are some more exciting things that have caught our eye this month:
The devil works hard, Kris Jenner works harder, but the Barbie PR team work the hardest
Nothing has shown us the potential power of movie marketing like the Barbie films’ marketing and press campaign. Greta Gerwig’s Barbie is set to hit cinemas on the 21st July, on the same day as competing Christopher Nolan film Oppenheimer – yet Barbie is predicted to double its competitor at box office on opening weekend. There’s a reason why.
One of the biggest demonstrations of the massive effort from the Barbie PR team is the real life Barbie dreamhouse, situated in Malibu. What’s more, Airbnb are offering two free one-night stays in the all pink mansion held by verified host Ken.
Across all of the press tour, Leading Barbie girl Margot Robbie has been suited in classic barbie looks which is sending barbie fans across the world wild. Margot’s team have paired barbie references and hints with famous high end and luxury designers such as Vivienne Westwood’s stunning take on the Enchanted Evening Barbie from 1960. Other styles include a Herve Leger swimsuit modelled off The Original Barbie from 1959 and Schiaparelli fun take on the Solo in the Spotlight Barbie from 1960.
Aside from this, Barbie PR team have secured various brand deals, such as partnerships with OPI nails, Pinkberry Frozen Yoghurt, a new Candy Crush x Barbie game, and most interestingly a barbie themed X-Box series, with barbie-themed controllers, and the actual console embedded within a Barbie DreamHouse.
It’s safe to say there has never been a promotional campaign quite like this film and we’re excited to see how it pays off in the box office and what it can teach us for the future.
Aldi launch first ever Wine Dispensing Billboard!
Staying on theme with pink, Aldi launched the first ever wine-dispensing billboard in the centre of Manchester to celebrate National Rosé Day on . Members of the public could treat themselves one of Aldi’s top wine brands, Provence Rosé.
The campaign came alongside a survey done by Aldi on the UK’s wine-loving regions, finding that Manchester was the city in the UK that loved rosé the most. The research also investigated the ideal temperature for wine-drinking, as most Brits said they would crack open a bottle when the outdoor temperature reaches 19.2° Celsius. At a catch, the wine billboard would only dispense its rosé when temperatures hit the ideal 19.2°C.
This campaign caused quite a stir amongst social media and is an innovative way to get customers to try and test a leading wine brand and to encourage them to return to Aldi stores to purchase it.
If you’re interested in creating some exciting campaigns, or a chat, contact us at hello@hatch.group
