And just like that, January 2023 is wrapped up! Here at Hatch, we kicked off the New Year on a high and came back to the office raring to go and overflowing with new ideas, despite the normal January blues.
Having taken part in the first pub quiz of the year at The Canary and coming 4th place (due to a technicality…wink), as well as a variety of networking events, it’s been a very damp Jan at the Hatch headquarters.
This month, we hit the ground running with lots to celebrate already such as welcoming on board two new accounts, both Pushfar and VW Festival, and welcoming our most recent Fledgling, Robbie Carney. Excited to explore new areas and ideas, we can’t wait to tackle the rest of the year ahead!
However, January has been bitter-sweet as we said our goodbyes to Hatchling and social queen Evie, as she jets off to explore the world for the next three months… good luck and safe travels, we will miss you!
Eager to continue the year on a high, we all took a trip down memory lane to look back on the last 15 years of Hatch in our all-agency strategy day. It was a great opportunity to look back at the successes of Hatch so far as well as sharing exciting plans how on we are making 2023 one to remember. So, with spirits high and big things in the pipeline, here’s to the rest of year!
But that’s enough about us, here’s some of our favorite campaigns from 2023 so far…
Cry Me a Cockroach- Texas Zoo
One of my personal favorites has to be the ‘Cry Me a Cockroach’ fundraiser by Texas Zoo. Ahead of Valentine’s Day, Texas Zoo will name a cockroach after your ex-partner and feed it to one of its animals in its annual fundraiser.
The initiative was in an aim to support the zoo’s ‘vision for securing a future for wildlife in Texas. Last year, Texas Zoo received more than 8,000 donations from all 50 states and 30 different countries- what a great way to go viral.
So, if you’re feeling extremely petty this Valentine’s Day, submit you ex’s name here before February 14th. You can even send them their very own digital card.
Vimpto Campaign by Vimto
Vimto launched a great campaign on social media this month too, playing on the fact that consumers are constantly pronouncing its name wrong. Despite being on the shelf of nearly every supermarket and convenience store for the last 115 years, it’s a very common and repetitive mistake yet, Vimto saw a great opportunity and jumped all over it, causing a lot of controversy and discussion around the brand. Simple yet very effective- Genius.
Train Strikes & National Express
Finally, from more of a social perspective, we absolutely loved this TikTok video courtesy of National Express.
With TikTok on the rise and no signs of slowing down, National Express have taken advantage of the ever-lasting train strikes and the most recent TikTok trend with this video encouraging people to purchase one of their coach tickets through the link in their bio. It’s safe to say this video was a great success with over 75,000 interactions!
Looking to run an eye-catching campaign? Drop us a line at email@example.com to see how we can support your brand.