The Rugby League World Cup 100 Days to Go countdown officially began with ambassador, rugby fanatic and all-round funnyman, Adam Hills. The much-awaited #GreatBritishPeaWeek was celebrated with a very special recipea cooked up by Mr Ainsley Harriott himself (why hello Jill!), and the brand-new YCB Bridlington Explorer bus was launched by none other than Coach Trip’s tour guide extraordinaire, Brendan Sheerin.
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But that’s enough about our little black book of connections, here’s a low down of Hatch’s top campaign picks of July.
The “Deload” Barbershop
Fitness brand, Gymshark, opened up a very special barbershop with a twist in Shoreditch this month. It’s called “Deload” and it has one aim: to get men talking about their mental health. The barbershop offered free cuts and more importantly, free chats about all-things mental health. There’s two things we love here at Hatch; cool physical activations, and campaigns that do good at the same time. Tick, tick.
Credit: the drum / gymshark)
The “Greasy Tunes” Cafe
Music giant, Spotify, also set up shop with a London pop-up this month, and music fans all over the nation were talking about it. Aiming to bring fans and musicians closer together, the cleverly named ‘Greasy Tunes’ cafe hosted a bunch of performances from both established and up-and-coming artists, allowing fans to meet the artists – all whilst tucking into a traditional greasy spoon brekkie. Spot on.
Credit: Marketing Beat
Greggs and Primark: try and name a better duo, we’ll wait. This month, the unlikely pair launched a 21 piece pastry-inspired clothing collection, featuring croc-dupes, sliders, bumbags, t-shirts, bucket hats and loads more.
The social team had a lotta’ fun promoting the new trend, which naturally went viral on Twitter, and the customer director has said that they expect the collection to sell out in record time. If you ask us, they’re gonna sell like hot cakes. (Or you know, sausage rolls and steak bakes…)
Credit: Famous Campaigns / Primark / Greggs
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