March was a record month at Hatch, with seven award shortlistings and winning Best Use of Video at the Northern Digital Awards for our Coin For Respect campaign with Nationwide and England Football. Not only did we have a spring in our step, but Spring arrived, the clocks went forward and lighter evenings drew in. Our Hatchlings are leaving the office and it’s finally daylight! Here’s what else has been going on, at Hatch and beyond…
North Yorkshire Waterpark
North Yorkshire Water park saw the grand opening of their Zipline and climbing wall. Thrill seekers can take on the 250m long descent across the lakes from a 1m high tower. Our Hatchlings went down to support the opening for press whilst capturing the whole day with our video and photography team. They even gave it a try, racing down to the bottom in record time, featuring on BBC Look North.
Diet Coke get their skates on
Coca-Cola celebrated the 40th Anniversary of Diet Coke by upping their ad spend for the campaign “Love what you love” which targets loyal fans of the brand. They have released a new tv ad to support Diet Coke. The brand wouldn’t share exact figures but the seven figure spend is almost double last year, with out-of-home activity including a series of ads with different hands (such as ‘style enthusiast’) holding a can of Diet Coke. The brand is also leveraging its partnership with London Fashion Week for an on-pack promotion to win vouchers and breaks to London.
Early Learning Centre is back
Marks And Spencer are opening toy stores in their shops as part of a wider brand strategy in a bid to become more relevant to families. The partnership will see activity tables for children, toys for sale and online shop, giving their customer base even more reason to shop with them. As the brand continues to gain pace and reach out to a wider market they have created some strong partnerships that inevitably make shopping easier. The openings come at the end of March in time for their biggest peak being Easter whilst encouraging footfall instore as part of a wider brand strategy.