Sometimes February feels like it will last forever… But time Marches on.
At Hatch, the turbulent weather wasn’t enough to stop us with an action-packed month, and we even added another award to the cabinet.
The 2022 European Content Awards saw the ‘Hatch & Nationwide Building Society & FA – Coin For Respect’ campaign win the Collaborative Content Campaign of the Year.
Meanwhile, the Remington team headed down to London for the ASOS Beauty Awards where the Remington T-Series Hair & Beard Kit picked up the Grooming Go-to 2022 award.
From beauty to sport, Hatch did it all this month!
The North Yorkshire Water Park opened their brand-new zip line and climbing tower, which stands at a huge 13m high and 250m long. This opening saw the local member of Parliament Robert Goodwill MP, and Lord Downe take to the sky to cut one of the highest ribbons in Hatch history, before plunging down the zip line to declare it open. This amazing day saw numerous journalists in attendance across print, digital and broadcast, with highlights including Look North, BBC Radio York, The Yorkshire Post and even more.
Boost Drinks gave back to a local foodbank, after a quick response to a social media plea. A football fan compared the pizza on offer at York City a Chicago Town microwave special, which saw Chicago Town respond offer free pizza, if the lucky fan managed to gain 20,000 likes on a tweet. This target was smashed into the back of the net, gaining over 28,000 likes. The Boost Drinks team, thought he might need something to wash all of that pizza down with, and pledged to match the pizza donation, with a years supply of Boost. The football fan, seeing his chance to give back, decided not to take a single thing for himself and instead donated it all to a local foodbank, with Kalvin Phillips delivering it himself. Not only is this a feelgood story, but it generated a huge social media response with support for both brands and even a writeup in the Yorkshire Post.
Adding a bit of showbiz to the sporting world, the Rugby League World Cup (RLWC) team stepped away from traditional marketing of showing big hits and great trys, instead, they put on a talent show highlighting off the pitch talents featuring players across all 3 competitions, men’s, women’s and wheelchair rugby. From singing, magic and even some train spotting, it showed the funny side of the game, appealing to a wider audience and gaining great social media interaction.
Moving onto ‘Valentine’s Day’, a huge focus for any agency, love was very much in the air for the foodie clients at Hatch.
For Wensleydale Creamery, life was gouda following the press coverage of their new limited-edition 100g heart shaped truckle of its popular Yorkshire Wensleydale & Cranberries cheese.
On the booze front, Hawksbill Caribbean Spiced Rum focused on a sustainable gifting angle, with their sustainable rum that gives back 10% of proceeds to charity. Valentines Day can be very saturated with people trying to gain coverage for their products, but having a unique hook, such as gifts that give back really helps cut through.
Seen elsewhere, Dartmoor Zoo took a slightly different approach to the day of love, allowing members of the public to donate money to the zoo, in return they name a cockroach after a name of your choice. Perfect for anyone who is anti-valentines..
LELO, a sexually wellness brand showed us that three was in fact not a crowd, as they opened their polyamorous restaurant. This was with the mindset of breaking down the taboo surrounding three-person relationships and other non-monogamous love. Guests were treated to free food and drinks for the evening, all whilst LELO was able to showcase their polygamy dating services in a fun way.
Finally, the golden arches, McDonalds, demonstrated the height of fine dining, by creating the ultimate three-course-menu to make date night as mcloving as possible. There were three main dishes to choose from, including a Quarter Pounder with Cheese coupled with a Summer Fruits Oasis to get your taste buds tingling, a zesty pairing of the Filet-O-Fish with a Sprite Zero, and the cool and tangy combo of the Spicy Veggie Wrap and a milkshake of your choice. For dessert, you got the choice to tuck into an Apple Pie with a Toffee Latte for that “first-date flavour.” This coincinded with the relaunch of the McDonalds app.
That’s all from us this February, time to flip into March and some pancake joy.