Hello again! We promised you a monthly roundup and we’re damn well delivering.
Here’s a look back at August, the hottest summer bank holiday on record and a scorcher of a test match at Headingley – arise Sir Ben Stokes we say! Anyway, here’s some of the biggest stories in PR, social, sponsorship and events from the last month.
Channel 4 welcome complaints
In a world where everyone has an opinion, and where some are far too quick to voice them, especially on social media, Channel 4 has launched a campaign to take the negative comments it receives and flip them on their head.
The new Complaints Welcome Campaign, features genuine viewer complaints read out by some of the broadcasters most recognisable actors, presenters sports stars, including; Prue Leith, Jon Snow and Ellie Simmonds.
The video highlights the diversity of channel4 and demonstrates the impact creative video content can have, with the campaign talked about and shared far and wide. We loved it in Hatch HQ and thought it was a very brave and clever piece of content.
Grab a coffee and get social
Facebook has gone offline in a bid to better communicate with its audience. At the end of the month Facebook launched a series of pop-up cafes, running until 5th September, whereby people can get a free privacy check along with some free coffee and grub.
The pop-ups will be located in London, Brighton, Manchester, Cardiff and Edinburgh.
Quite ironic that Facebook are teaching people about privacy, maybe it’s a step on the road to recovering its tarnished reputation following the Cambridge Analytica Scandal. Are we being too skeptical?
Hatchling, Jack, wrote a blog about Facebook’s Privacy Cafe, if you want to read more about it.
Pledge your support on the Gram
Instagram has announced its adding a donation sticker feature, which will be available to eligible nonprofit organisations and charities, so they can fundraise on stories for 24hours.
Aibhinn Kelleher, Strategic Partnerships Manager, Social Impact team at Facebook EMEA commented about the development: “All over the world people are using Instagram to raise awareness of the causes that matter to them. Now with donation stickers for Instagram Stories, people have a really easy way to support these causes, while also directly raising money.
A nice move by Facebook, which follows on from its “Birthday Fundraisers” it launched in 2018, a feature which has now raised over $300m for charities and nonprofit organisations.
The best of the rest…
The less the said about #knifefree chicken boxes the better, but you can read about that storm here. However, the counter campaign launched in response, did raise awareness of young peoples concerns surrounding the issue, so some good did come of it.
A new Facebook tool for building augmented reality effects is now allowing Instagrammers to up their story game on the platform. The feature means that anyone can now create and upload their own AR filters via the Effect Gallery tab.
Finally Ford advertised its new tyres by removing the squeak from sneakers at a basketball game, Doritos ditched its label to spark user-generated content and Hendrick’s launched a peculiar experiential campaign.
We hope you’ve enjoyed the monthly roundup, check back again next month for more of the latest stories from the world of PR, Social Media, Events and Sponsorship
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