Well, it feels like August has zoomed by as quick as Usain Bolt runs 100m!
Mother Nature didn’t quite bless us all with the weather for the kids’ summer holidays, but it has been the month for vacations and staycations, whatever the weather!
With the closing ceremony of the Olympics at the beginning of the month, and the opening ceremony of the Paralympic Games at the end, August has been a great month of sporting highlights.
Here at Hatch HQ, we have really lived up to the Olympic motto, higher, faster, stronger.
We have worked faster than ever turning around lots of plans for clients and delivering a whole host of new business pitches.
We reached higher and higher, with literally hundreds of pieces of coverages for our clients and we have even help make sell out crowds at Headingley for the Northern Superchargers!
Lastly, we worked as a team, stronger than ever. In a busy month of well deserved holidays for our Hatchlings, we achieved some amazing national coverage. Our studio team were as hot as the Olympic torch, creating the Leeds United Football Club player announcement video and more, and Matt V’s car was nearly on fire after travelling all over the country for amazing content!
But now, we can proudly reveal the bronze, silver and gold medal winners in the race to win the Best Campaign of the Month in the Hatch-lympics.
Bronze medal – Nutella ‘Happy Portion’ Van
Firstly, let’s get this straight, we did not give this Nutella campaign the Bronze medal because we know the van is making its way to Leeds next week (or did we?). This month, Nutella embarked on its first ever national tour in its ‘Happy Portion’ van where customers need nothing but smile to receive their free breakfast. With two different breakfasts up for grabs, it’s expected that around 5000 breakfasts will be enjoyed. A great take on the classic “sips on lips” sampling experiential, see you soon guys!
Silver Medal – Walkers ‘Taste Icons’
Who doesn’t love crisps? Walkers have teamed up with four local ‘community hero’ restaurants from all over the UK, all with different cuisines, to create limited edition crisp flavours of the restaurants’ most popular dishes. The flavours are the fragrant Madras Curry, inspired by The Radhuni in Edinburgh; classic and crispy Fish and Chips, from Yorkshire’s Wetherby Whaler; creamy Thai Green Curry with a hint of zingy spice, from Mantra Thai Dining in Newcastle; and flavoursome Chicken Burrito from Yucca in London. And, the best bit of the campaign is that it aims to pump £2m back into local communities, with each bag offering diners £5 off the bill at thousands of participating local restaurants. Now, I don’t know which flavour you want to try first, but as a Yorkshire gal, I’m definitely up for giving the Fish and Chips flavour a go!
Gold Medal – We the 15
In true Olympic and Paralympic spirit, there literally couldn’t have been a more deserved winner of the Hatch-lympics than this campaign. Multiple leading international organisations have united to launch WeThe15, which aspires to be the biggest ever human rights movement to represent the world’s 1.2 billion persons with disabilities. Ahead of the Paralympics, this campaign was launched to end discrimination towards persons with disabilities and act as a global movement publicly campaigning for disability visibility, accessibility, and inclusion. The campaign launched a moving and empowering video that can be viewed here.
Congratulations to our medal winners, and we can’t wait to see what is in store in September!
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